Handling Price Objections

For salespeople: why 'it's too expensive' is rarely about price, and how to respond with value and honesty instead of caving on every discount. In this episode: • Most price objections are really value or trust objections in disguise. • Acknowledge, ask, then re-frame around value rather than instantly dropping price. • Protect your margin and your integrity — discounting reflexively trains customers to distrust your first number.