Getting Found on Google & Winning Reviews

For salespeople: reviews are the new word of mouth, and Google is where buyers decide who to trust. How to earn reviews the right way, handle the bad ones, and make your online listings work harder. In this episode: • Reviews are the new word of mouth — ask every happy customer by name, and make it effortless. • Respond to every review, good or bad; a calm, professional reply to a complaint can win more trust than the complaint cost. • Optimize your AutoTrader.ca and Kijiji listings with honest photos and fast replies — they're search engines too.