Build a Personal Brand Customers Search For

For salespeople: customers research you before they ever meet you. How to own your name online, pick a lane, and build a reputation that brings business to you by name. In this episode: • Customers form an opinion of you online before they ever walk in — shape it on purpose. • Own your name: one professional photo, one clear bio, consistent everywhere. • Pick a lane and be helpful, not salesy — a brand built on honesty refers itself.