Your Database, Referrals & Community

For salespeople: the cheapest, warmest traffic is people who already know you. How to work a database, earn referrals, stay onside with Canada's anti-spam law, and become the name your community thinks of first. In this episode: • Your past and current customers are your most valuable, lowest-cost source of repeat business — work a real database. • In Canada, email and texting customers means following CASL: get consent, identify yourself, and offer an easy unsubscribe. • Ask for referrals directly, make them easy, and show up in your community so your name is the one people think of first.