XOX Floral - The Sustainable Florist

A podcast for flower lovers and florists wanting to connect with others in the New Zealand flower market. Kristen Somerville of XOX Floral, a sustainable, seasonal florist studio in Taupo, NZ talks to florists and flower growers about what it's like operating in such a small, isolated market. This is for those on their floristry journey, craving a connection with others in the industry but scared to reach out in such a small, competitive market for fear of rejection. There are so few jobs, that most florists have to create their own work, learning by doing and making mistakes. This is about creating a community of flower lovers learning from each other and making our industry stronger as a result.It can be a nerve wracking journey taking what you love and turning it into a business, especially if you're wanting to do things in a more sustainable, ethical way. There's also the issue of balancing your creative ideals on the one hand and customer demands on the other. XOX Floral star