2026 Trends & Storytelling w/Emory Atterberry

In this episode of Wolfie's World, I sit down with Emory, a close friend, trail running enthusiast and co-founder of Hyperlyte Liquid Performance. We discuss the evolution of trail running media, the importance of storytelling over breaking news, and the unique backgrounds of trail athletes. Emory emphasizes the need for balance in the sport, particularly as it becomes more internationalized, and the impact of brands on athlete narratives. We also explore the Golden Ticket series and the importance of creating a strong fan base through relatable stories and experiences.

In this one we strive to pay respect to the trail media torch bearers - while also providing an honest response to what we're seeing emerge in 2026.

Ultimately we bring it full circle back to the 95 and what it means to Emory. I had blast with Emory and look forward to future episodes together.