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Wolfie’s World of Running

Best Running Insoles - Kila Run Insoles w/Cole Zucker

Dec 30, 2025 · 52 min · Ep 11

In this episode, I welcomed Cole Zucker, a successful entrepreneur and elite amateur marathoner, to Wolfie's World. We discuss his journey in running and business. Cole shares his early experiences with running, the importance of mentorship, and how running has shaped his entrepreneurial mindset.

He delves into the cultural evolution of running in China, the rise of local brands, and the challenges of starting a business.

The conversation also covers his innovative company Killa Run insoles, their benefits, and the process of creating custom insoles for runners. Cole shares his future running goals and offers insights on maintaining motivation and mental toughness in both running and business.

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