044 – Johnny Martin Returns (pt. 2 of 2)

Part 1 was the warmup.

Part 2 is game time.

Johnny leads us through a live values exercise — step by step — that will challenge you to do more than name what matters. It will ask you what you're actually willing to lose to keep it.

Real values have to be clear, tested, and behavioral.

If they don't cost you anything, they're just words.

Athletes, ATLAS athletes, coaches — this one's for all of you. Notebook out.

👉 Learn more about 1:1 Coaching for active athletes and ATLAS athletes at nextseasonathletes.com

00:00 Intro & Highlights

01:45 Real vs Processed Relationships

02:36 Discipline in What We Consume

04:31 The Dichotomy of Discipline & Mental Health

06:35 Athletes & Veterans Transition

08:03 Mindset as the Separator

10:54 Underdog Beliefs & Environment

11:52 Values Exercise Framework

15:12 Choose Five Values

15:38 Turn Values Into Behaviors

16:19 Run a Values Audit

18:44 The Cost of Values

20:59 Work Without Recognition

23:22 Revisit Values Over Time

25:50 Coaching Without Judgment

27:27 Closing Thoughts & Gratitude