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30. Race Director John Lacroix on the Future of Ultrarunning & Importance of Community

Feb 27, 2026 · 139 min

In this episode, Stefan Schuster interviews ultrarunning Race Director John Lacroix, owner and founder of the Human Potential Running Series. John has directed the second-most ultramarathons in the sport’s history and has completed 24 100-mile races himself.

Drawing from his experience as both a race director and an athlete, John reflects on the evolution of ultrarunning since he entered the sport in 2005, his transition from competitor to race director, and the core values that shape the ultrarunning community. He also shares thoughtful perspectives on the sport’s future, including its relationship with land management agencies, the tension between grassroots culture and corporate influence, and what it will take to preserve the spirit of ultrarunning as it grows.

For more information about the Human Potential Running Series, please visit: https://humanpotentialrunning.com/


Chapters:

00:24 Introduction to John LaCroix and His Achievements
 08:32 The Evolution of Ultra Running and Race Directing
 11:22 The Challenge of Niwot and Its Unique Format
 14:35 The Barkley Marathons: A Hot Take on Newcomers
 17:26 The Importance of Map and Compass Skills
 20:34 John's Journey into Ultra Running
 23:32 The Changing Landscape of Ultra Running
 26:36 The Role of Social Media in Ultra Running
 29:30 Transitioning from Runner to Race Director
 32:44 Values Behind Human Potential Running Series
 38:10 The Evolution of Human Potential Running Series
 39:38 Challenging Traditional Race Values
 42:23 Inclusivity and Diversity in Ultra Running
 48:52 Understanding Justice and Neurodivergence
 01:02:29 The Future of Ultra Running and Personal Growth
 01:17:54 Introduction to the Current State of Racing
 01:18:38 The Evolution of Race Registration and Participation
 01:21:06 Community and Volunteerism in Racing
 01:25:42 The Shift from Community to Business in Racing
 01:27:33 The Extraction Phase of Ultra Running
 01:37:22 The Future of Grassroots Racing
 01:38:59 Permitting Challenges in the U.S. vs. Europe
 01:45:13 The Future of Trail Racing and Land Management
 01:48:43 The Oligarchy of Trail Running
 01:51:45 Balancing Tradition and Modernization in Trail Running
 01:54:41 Creativity in Race Directing and Event Concepts
 01:57:46 Reflections on FKTs and Their Impact
 02:01:26 The Journey of a Race Director and Personal Growth
 02:17:34 Introduction to Trail and Ultra Running
 02:18:02 Closing Thoughts and Call to Action

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