34: Tesla ditches "S3XY", even more screens for Mercedes, and proper luxury cars under $50k

When Elon rolled out his master plan for Tesla, he infamously revealed that his model naming strategy was to have a lineup of vehicles that spelt 'SEXY.'

To paraphrase a famous song from Justin Timberlake, in this week's episode of the Hook Turn podcast, we discuss Musk's failure to bring S3XY back by ditching the S and X. We also discuss Mercedes continuing to infest as many screens as humanly possible in its latest S-Class, and talk about our picks for proper luxury cars under $50k with another iteration of the Carsales challenge.

Show notes:

- Tesla stops Model S and Model X production: https://www.cnbc.com/2026/01/28/tesla-ending-model-s-x-production.html

- New Mercedes-Benz S-Class: https://www.whichcar.com.au/news/mercedes-benz-unveils-updated-s-class-new-tech-revised-v8