43: Land Rover's Chinese comeback, Lucid's UK dreams and Hyundai takes on Jeep

In this week's episode of The Hook Turn Podcast, we discuss Land Rover partnering with Chery to turn its dormant Freelander into a standalone brand. We also discuss Lucid's attempt to crack the UK (and potentially Australian) markets with the new Cosmos SUV. Moving away from electrified SUVs, we also discuss the rugged new Hyundai Boulder SUV, which takes aim at the Jeep Wrangler, Ford Bronco and Toyota LandCruiser Prado, amongst others.

Show notes:

-Freelander SUV concept: https://www.carexpert.com.au/car-news/freelander-concept-97-previews-first-model-from-land-rover-chery-joint-venture

-Lucid Cosmos: https://www.autocar.co.uk/car-news/electric-cars/lucid-launch-uk-next-year-bmw-ix3-rival

-Hyundai Boulder: https://www.drive.com.au/news/hyundai-boulder-concept-revealed-to-preview-toyota-prado-hilux-rivals/