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The Flower Files: The Wildly Native Podcast

Ep 121 - What I Wish Someone Had Taught Me Before I Started Flower Farming

Jun 30, 2026 · 31 min · Ep 121

Social media makes flower farming look effortless, but the reality is far more complex—and far more valuable to learn from. In this episode, I share my journey from agriculture teacher to flower farmer, the lessons I learned the hard way, and why I feel called back to teaching through this podcast and the flower farming community. If you've ever wondered why growing more flowers doesn't always mean making more money, this conversation is for you.

We dive into the common mistakes new growers make, from chasing trendy crops to overlooking demand, pricing, and production planning. You'll learn why bouquet math matters, how different crops behave in the field, and why the right sales channel can make all the difference. Whether you're just starting out or looking to grow more strategically, this episode offers practical insight to help you build a flower business that actually works.

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Find more of everything on our website!!

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Grab a copy of our latest guide - The Garden Planning Guide 🪴

https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻

https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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