SEMA’s Melanie White Runs the Show

Today on That Car Show, we’ve got Melanie White. Melanie’s the fourth-generation leader of Hellwig Products, a legacy California company known for designing and manufacturing high-quality, American-made suspension components. She’s also the Chair of SEMA: the Specialty Equipment Market Association. You know SEMA, and, the giant SEMA Show that takes place each year is Vegas. What does it take to run a thriving manufacturing business in 2026? And what goes into pulling off one of the largest automotive events on the planet? We also dive into the challenges facing the aftermarket, the whole EV thing, and SEMA’s advocacy on behalf of enthusiasts like us. It’s Melanie White… and it’s That Car Show.