AI & Me: Singapore's AI content fund, Alexa+ in Hindi and Maybelline's ChatGPT makeover

Singapore is investing $48 million to help media companies create local content with AI, Amazon is testing a Hindi version of Alexa+ as it expands its next-generation AI assistant to one of the world's largest language markets, and L'Oréal is bringing virtual makeup try-ons into ChatGPT, signalling a new era of AI-powered shopping experiences.

Together, these developments point to a shift in how AI is evolving by becoming more local, more personalised, and more deeply embedded into the way people create, communicate, and consume.

On AI & Me: Week in AI, producer Alexandra Parada explores what these stories reveal about the next phase of AI adoption and why relevance may matter just as much as intelligence.

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