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Vin Anatra / The Cost of Loving Cars

Mar 12, 2026 · 83 min

Vin Anatra is a former Hoonigan SVP turned independent creator who spent nearly a decade helping build one of the most influential brands in automotive media before walking away to start Driver Era — a YouTube channel and small car operation built around buying, experiencing, and selling special cars one at a time. He's a lifelong car obsessive who came up through the Volkswagen forum scene, built his way into dream-level cars he had no business owning, and is now figuring out in real time what it means to do the thing you love for a living when doing it for a living is slowly changing how you feel about the thing you love.


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