#326 Conor O'Keeffe: From Fighting to Ultra Running & Building A Business

This week, we welcome Conor O'Keeffe (@cokeeffe on Instagram), who shares his journey from fighting to ultra-running, overcoming mental health struggles, and launching a successful sports nutrition business, Altar. We get into his first marathon, chasing identity and external validation, overcoming injuries and surgeries, 100 Mile Runs, plus much more

15:00 From Fighter to Endurance Athlete
19:40 The Struggles of Identity and Mental Health
27:44 Finding Solace in Running
33:47 The Journey of Transformation
39:08 Lessons from the 100-Mile Challenge
45:15 Redefining Success and Health in Running
48:26 The Journey to Relevance Post-Surgery
53:06 Realisations and External Pressures
55:45 Finding Freedom in Family
59:47 Transitioning to Alter Nutrition
64:08 Defining Success in Business
74:24 The Growth of Speed Dust
83:24 Final Thoughts and Future Aspirations

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